What Not to Display on Display Signs
If you are promoting a product and you are doing some advertising with displays, don't allow for your customer to know everything. Otherwise, they won't have a reason to call you, or come visit you. For instance, when I was working in the banking industry, we displayed our...
Top Three Internet Marketing Two-Tier Affiliate Programs
If you run an Internet marketing web site and sell your own products or services, you probably follow up with your current customers using autoresponders and upsell them with products and services from related affiliate programs? Note that if you don't do this,...
8 Quick, Hot Reasons You Should Offer an E-mail Course Today
1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere -- old articles, interviews, information from doing research. You only need to know how to organize them and make the content easy to understand and follow. 2. You can...
10 Deadly Joint Venture Profit Killing Mistakes
How to avoid some of the costliest JV mistakes before they happen 1. Not sending out another mailing Sending another mailing (to the subscribers who haven't bought) will often bring 50r so of the previous response. 2. Picking the wrong mailing list ...
The Google Phenomenon: Greatest Hits Collection
As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise. Hence, in this article, instead of criticizing, I will be <...
Finding Your Niche: What do you want to be known for?
In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to “set in stone” their target market. With the latter group, I always probe for more information: Why don't you wan...
Wimpy Google And Michael Jackson: Birds Of A Feather
Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues. Google filed a lawsuit two weeks ago in Santa Clara County Superior Court in California against Auctions Expert International LLC. Go...
Branding
Branding Often the more a thing is discussed the less it is understood. Words have a point of diminishing return. That point is crossed when the effort to be clear and precise counts every tree standing, but misses the proverbial forest. Such is the case with branding. <...
Is Sponsorship Right for My Company?
Trade shows are a bonaza of sponsorship opportunities. Talk with any show organizer, and they'll be more than happy to explain how you can make sure your company's name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote ba...
5 Free Online Advertising Channels For Your Business
What a wonderful invention it is, this thing we call the Internet! If you would just take your time to know your way around, you could discover a lot of premium products and services being offered for free. What's best is that there is a seemingly endless number of these ...
7 Search Engine Resources You Should Be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes". An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it mad...
“Fax Advertising : Hitting Your Target Immediately”
In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has ...
The Surest Way to Boost Sales
If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales and create awareness. It may not be sexy, but it WORKS! The best way to "start" ...
12 Ways to Use e-Learning for Customer Acquisition and Retention in Business-to-Business Marketing, Part 2
Customer Retention Uses of Web-based Learning Management Systems (LMSs) 8) Around-the-clock, 24-7 tech support. A web-based LMS used to deliver training and product support is able to provide 24-7 customer support, with courses on installation procedures and other typ...
Rich, Fresh Content Is the Sixth Step in Writing Articles that Drive Internet Traffic
Much is written about supplying readers with rich and fresh content. Even though this sounds like a daunting task, it may be easier than many realize. The place to begin is to understand why the need for all of this rich content. With all the weekly and monthly electroni...